In his Endeavour to promote art and art forms he floated KAALAKAARULA AIKYA VEDHIKA( a forum for arts and artistes)in 2010 with a tag line RENAISANCE OF ART which is a unique organization which caters to the welfare of the artistes apart from promoting and sustaining ancient art forms of INDIA.

The organization in a span of two years has registered membership base of 18,000 artistes in ANANTPUR DISTRICT , ANDHRAPRADESH which is probably the largest in the nation and has financially and socially empowered 8000 poor artistes in the state, through various schemes and is a force to reckon with in the district of ANANTHAPUR. He is supported by his family and friends for this social cause for which he spends a good amount of time, energy and money.